You searched for: "Annelies Verhaeghe"

The results has been filter on Tags containing Brand Research.
ANA has found 5 results for you, in 178 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

We have seen the future...

Bots are taking over moderation and analysis, snappy chat conversations are the new preferred communication mode by consumers and research will happen in the consumer context. Join us in journey together with Heineken and get a glimpse on the future.

Catalogue: Global Qualitative 2017: Back to the future
Authors: Annelies Verhaeghe, Remus Tomoiaga, Marlon Rinoza Plazo, Sophie Van Neck
Company: InSites Consulting
October 23, 2017
×

Citation

Verhaeghe, Tomoiaga, Plazo and Van Neck (2017a, October 23). We have seen the future.... ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/we-have-seen-the-future-


Videos

We have seen the future...

Bots are taking over moderation and analysis, snappy chat conversations are the new preferred communication mode by consumers and research will happen in the consumer context. Join us in journey together with Heineken and get a glimpse on the future.

Catalogue: Global Qualitative 2017: Back to the future
Authors: Annelies Verhaeghe, Sophie Van Neck
Company: InSites Consulting
January 11, 2017
×

Citation

Verhaeghe and Van Neck (2017a, January 11). We have seen the future.... ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/we-have-seen-the-future--8950


Research papers

Research in the mobile mindset

The 2012 is the year of mobile, and many great market research attempts at integrating mobile in the toolbox have been made. So far, however, there are a couple of dimensions missing in the discussion. this presentation will describe: 1) the benefits...

Catalogue: 3D Digital Dimensions 2012: (Online + Social Media + Mobile) Research
Authors: Elias Veris, Annelies Verhaeghe
Company: InSites Consulting
November 6, 2012
×

Citation

Veris and Verhaeghe (2012a, November 06). Research in the mobile mindset. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/research-in-the-mobile-mindset


Research papers

Exploring the world of water

Danone undertook a rigorous scientific study of the use of water in daily life with an eye to identifying the perceived consumer benefits of water consumption in general. The study needed to demonstrate that water can bring real benefits to consumers...

Catalogue: Congress 2010: The Changing Face Of Market Research
Authors: Tom De Ruyck, Michel Rogeaux, Annelies Verhaeghe
Companies: InSites Consulting, Danone
September 15, 2010
×

Citation

De Ruyck, Rogeaux and Verhaeghe (2010a, September 15). Exploring the world of water. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/exploring-the-world-of-water


Research papers

The longest day

Corporate (social) responsibility is high on the agenda of almost every national and international company. But little is understood about what it does to a brand or how a brand should deal with it. Although the benefits and opportunities, both for...

Catalogue: Congress 2009: Leading The Way
Authors: Micheal Friedman, Tom De Ruyck, Annelies Verhaeghe
Company: InSites Consulting
September 22, 2009
×

Citation

Friedman, De Ruyck and Verhaeghe (2009a, September 22). The longest day. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-longest-day